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January 2019

Startups: Understand Lean Startup vs. Design Thinking vs. Agile

January 31, 2019 @ 3:00 pm - 5:00 pm

This is a recorded session to be shipped to you after ticket purchase, you will receive an email with webpage access to the masterclass, slides, and materials (which you can download for future revision). You are encouraged to send your inquiries for clarification after digesting the masterclass lecture! What is this masterclass about? 70 to 80% of released consumer products, fail. But... you did nothing wrong! It is much deeper than that, so it is a wise step of any company…

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February 2019

Startup-U Business Model

February 7, 2019 @ 4:30 pm - 7:00 pm
118 N Market St, 118 North Market Street
Frederick, MD 21701 United States
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In this class, taught by Kathie Callahan Brady, CEO FITCI, the following objectives will be covered: 1. Introduction to Business Models and the Business Model Canvas 2. Nine building blocks of the Business Model Canvas 3. Differentiation and Competition: Assess the competition level of different companies 4. Why Business Models Fail & How to Avoid it This will be an informative class and we hope you can make it.

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Startup-U Value Proposition

February 13, 2019 @ 4:30 pm - 7:00 pm
118 N Market St, 118 North Market Street
Frederick, MD 21701 United States
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Value Proposition class taught by Kathie Callahan Brady, CEO of FITCI The Value Proposition is an intricate part of The Business Model Canvas. It is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes you target buyer, the problem you solve, and why you're distinctly netter than the alternatives. This class will zoom in on two blocks: Value Proposition and Customer Segment to help the entrepreneur: DEFINE the problem…

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Business Model Canvas Workshop

February 13, 2019 @ 5:30 pm - 7:00 pm
Gelman Library, 2130 H Street NW Room 301-302
Washington, DC 20052 United States
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This hands-on workshop will include a brief overview of the business model canvas, the current state-of-the-art form specifying the nine key elements of a startup venture. Instructors will then hold individual advising sessions to help students create a canvas or improve the canvas for their particular startup idea. Important Event Note: Please note that Gelman Library is a secure facility. All current GW students must use their GWorld card to get access to the building. For non-GW attendees and GW…

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Startup-U Beyond the Pitch

February 21, 2019 @ 4:30 pm - 7:00 pm
118 N Market St, 118 North Market Street
Frederick, MD 21701 United States
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In this program, led by Kathie Callahan Brady CEO FITCI, the following will be covered: 1. Introduction and overview of program and videos 2. Investment Summary 3. Presentation Skills 4. Slide Deck Templates, Examples, forms, exceptional further education (books) and e-guides will be provided during the class.

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Easy Financials for Startups Workshop

February 21, 2019 @ 5:30 pm - 7:00 pm
Gelman Library, 2130 H Street NW Room 301-302
Washington, DC 20052 United States
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You're working on a great business plan for your business startup, to take to a bank or other lender. A key part of that plan is the financial statements. These statements will be looked at carefully by the lender, so join us for a workshop to go over some tips for making these documents SELL your business plan. Important Event Note: Please note that Gelman Library is a secure facility. All current GW students must use their GWorld card to…

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How to Break Down PM in Startups vs. Big Companies by WeWork PM

February 21, 2019 @ 6:30 pm - 8:30 pm
Product School New York, 1216 Broadway, 2nd floor
New York, NY 10001 United States
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This session will cover the complexities of working with products across the physical and software arena. We'll be covering how ideas and concepts become reality, how a PM works cross-functionally with multiple teams to keep a project flowing and how a PM continues to iterate and improve upon products after they've made it to consumers' hands. Main takeaways: - Know the difference in roles and responsibilities of a product manager at a large company vs a startup - Learn the…

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Food Business Bootcamp: Your Guide to Startup Success

February 23, 2019 @ 9:00 am - 4:00 pm
161 Newkirk St, 161 Newkirk St
Jersey City, NJ 07306 United States
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Learn directly from industry experts who will share the tools and strategies needed to move your food idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your culinary creations in a retail environment. This course includes a light breakfast, lunch, snacks and the opportunity to network with other food makers. Topics covered will include: Food Trends Business Plan Basics Food Safety Food Product Concept Development Food Law Marketing…

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April 2019

Marketing Strategies For Your Business

April 18, 2019 @ 9:30 am - 11:30 am
LaGuardia Community College, 30-20 Thompson Avenue, B Building
Long Island City, NY 11101 United States
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Learn about the essentials of a Marketing Plan, Measure Performance, High Impact Strategies, and Social Media Marketing: The How, What and When of Marketing; The Marketing Plan: Identifying The Target Markets, Products and Services; Pricing Strategies, Promotion, Locations, Place and Distribution; Competition, Marketing Budget; And The Next Steps Of Marketing Your Business, And Additional Steps.

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