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Startup-U Value Proposition

February 13 @ 4:30 pm - 7:00 pm

Value Proposition class taught by Kathie Callahan Brady, CEO of FITCI

The Value Proposition is an intricate part of The Business Model Canvas. It is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes you target buyer, the problem you solve, and why you’re distinctly netter than the alternatives.

This class will zoom in on two blocks: Value Proposition and Customer Segment to help the entrepreneur:

DEFINE the problem set to help vet whether it’s a problem worth solving

EVALUATE whether your breakthrough is unique and compelling

MEASURE potential customer adoption using the Gains, Pains, and Insights

BUILD the Value Proposition

Class Cost: Free for FITCI Clients, Non-FITCI Clients a minimal cost to cover costs $29




118 N Market St
118 North Market Street
Frederick, MD 21701 United States
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