Apply These 7 Secret Techniques to Raise More Funding for Your Business

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How This Example Pitch Deck Raised $66 Million in VC Funding
Sixty-six million dollars.

Armed with a 25-slide presentation, 28-year-old CEO Mathilde Collin earned her company, Front, $66 million in Series B funding.

She pitched to 11 investors over five days, and walked away with 10 investment offers.

Front is an app that streamlines social media message, emails, Slack messages, and texts in one place for easy collaboration. It’s a forward-thinking, competitively priced service.

It takes more than that, however, to walk away with $66 million in funding for a startup — it also takes a killer pitch deck and strategic approach to convince investors your company deserves backing.

Takeaways from this Example Pitch Deck

Here, seven takeaways from Collin’s presentation and approach that hit the heart of what investors are looking for.

1. Start with your Value Proposition

Collin started by showing the problem that Front is solving — and, then, exactly how Front does it.

How This Example Pitch Deck Raised $66 Million in VC Funding

How This Example Pitch Deck Raised $66 Million in VC Funding

2. Provide Social Proof

Showing that business like Shopify and Hubspot use Front (along with 2,300 other companies) gives investors the social proof that industry leaders believe in your product or service — and that investors should, too.

How This Example Pitch Deck Raised $66 Million in VC Funding

3. Share Customer Data and Growth

You can’t argue with data. Collin provided data showing Front’s consistent customer growth, platform use, and low churn rate.

How This Example Pitch Deck Raised $66 Million in VC Funding

How This Example Pitch Deck Raised $66 Million in VC Funding

How This Example Pitch Deck Raised $66 Million in VC Funding

4. Be Transparent about your Current Financials

Collin was transparent with the funding Front had already received, and, furthermore, was able to show how successfully the company has handled its Series A funding.

How This Example Pitch Deck Raised $66 Million in VC Funding

5. Share your Annual Recurring Revenue Plan

How This Example Pitch Deck Raised $66 Million in VC Funding

In addition to showing investors how Front had been efficiently handling money already, Collin also shared the annual recurring revenue the company is aiming for in 2018.

6. Share your Future Vision

Naturally, Collin shared how Front will grow, specifically, throughout the rest of the year.How This Example Pitch Deck Raised $66 Million in VC Funding How This Example Pitch Deck Raised $66 Million in VC Funding

7. Cultivate Relationships with Investors

It’s not just about a killer presentation. In an article on Medium, Collin shared that building relationships with investors was ongoing, organic process — and that relationships were four years in the making.

“I leveraged my existing relationships with one partner in each of the venture capital firms to be able to get a partner meeting right away. Building these relationships happened over the course of Front’s entire existence, so in effect, it took me 4+ years to secure this funding,” she said.

“Build relationships early and maintain them regularly, but keep it short and focused. I usually meet with each firm once every 3 to 6 months.”

Check Out Front’s Entire Pitch Deck

I shared the highlights, but Collin’s entire slide deck is worth a look. Check it out: Front Series B Deck from Mathilde Collin

Photo via Shutterstock

This article, “Apply These 7 Secret Techniques to Raise More Funding for Your Business” was first published on Small Business Trends